The Daimler Motor Company was a British motor vehicle manufacturing company, founded in 1896, and based in Coventry. The company became a subsidiary of BSA in 1910, and was acquired by Jaguar Cars in 1960.

Ownership of the Daimler marque stayed with Jaguar through subsequent mergers with British Motor Holdings and British Leyland and remaining with Jaguar when the company regained its independence in 1984.

In 1989 the Daimler badge transferred to the ownership of the Ford Motor Company when Jaguar Cars became a subsidiary of the American giant, and was subsequently incorporated into Ford's Premier Automotive Group.

In March 2008 the Daimler brand was included in Ford's sale of Jaguar Land Rover to Tata Motors of India. .

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